The regulation of tobacco and substances that have traditionally been Illicit (e.g., cannabis) are heading in opposite directions with tobacco policies heading toward sales bans, while many jurisdictions have moved to legalise cannabis. This convergence in control approaches offers opportunities for policy researchers to learn from the illicit drug policy field in reforming the regulation of tobacco. This includes issues related to the illicit tobacco market and also new models of supply that are more restrictive than the current options for tobacco products.